Simplicity is key for foodies, according to Curious Plot’s latest study on consumer curiosity where “early adopter consumers” across generations provided culinary, nutrition and sustainability insights on what drives their food choices and habits.
Taste remains paramount if consumers are going to be tempted to try and repeatedly purchase healthier and more functional products, claims ingredient giant Symrise.
Ingredient Communications’ 2022 price sensitivity survey reveals the severity that consumers are going to cope with the rising costs of living, with the majority switching to cheaper brands and retailer’s own labels, or even stopping the purchase of their...